With its arrival at Gelderlandplein, Playhood takes another important step in the nationwide expansion of its concept. Within its unique play environment, children aged 0 to 7 enter a child-sized world where they can explore different professions and roles through imaginative play. The concept combines creativity, development, and education in a high-quality and contemporary setting for the entire family.

The new location aligns seamlessly with Gelderlandplein’s ambition to offer a distinctive mix of retail, food & beverage, and amenities for residents and visitors of Amsterdam South. Playhood will contribute to a vibrant destination where community, experience, and everyday convenience come together.

Roxy van der Noordt, co-founder Playhood:
“We were keen to continue expanding in Amsterdam and deliberately searched for a location that truly aligns with Playhood. We found exactly that at Gelderlandplein. We look forward to welcoming even more families here and providing a place where playing together and quality playtime take centre stage.”

Daan Mulders, Director Retail at Savills Netherlands:
"The arrival of Playhood at Gelderlandplein highlights the growing demand for concepts that combine retail with experience and social value. Playhood brings an innovative and high-quality offering to Amsterdam South and represents a valuable addition to the shopping centre’s amenity mix. We are proud to have supported Playhood in this important step of its expansion journey."

Playhood currently operates from two locations and has ambitious growth plans across the Netherlands. The concept focuses specifically on destinations where families come together and where experience plays a central role within the surrounding environment.
The landlord, Kroonenberg Groep, was advised in this transaction by KroesePaternotte. Savills acted on behalf of Playhood.