Supposedly the gloomiest day of the year, this coming Monday 21 January has become known as ‘Blue Monday’.
The concept was first publicised in 2005 based on a formula using many factors, including weather conditions, debt level, time since Christmas, time since failing new year’s resolutions, and low motivational levels.
However, property advisor Savills Ireland aims to turn this concept on its head, and give people a more positive outlook, by providing free coffees and teas in custom reusable cups in locations in Dublin, Cork and Belfast.
Savills Blue Monday initiative will take place between 7.30am and 12 noon in the following locations:
Dublin: Dublin Barista School, South Anne Street, Dublin 2
Cork: Three Fools Coffee, Grand Parade, Cork
Belfast: Ground Espresso Bar, Victoria Square Shopping Centre AND Fountain Street
Speaking about the event, Head of Marketing and Communications for Savills Ireland, Andrew Smyth said:
“Supposedly the gloomiest day of the year, we want to change that by helping out on the morning coffee run. Everyone’s wallets are a bit tighter this time of year as we settle back into work post-Christmas, but we hope that this simple gesture on behalf of Savills Ireland encourages people to take a different outlook on the dreaded ‘Blue Monday’.”